Door 04 · Reopen

A stalled quote is stalled money.

An AI engine reopens old quotes over WhatsApp and SMS, reads the replies and hands whoever wants to close back to your sales rep, with the history attached.

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Reactivation · quote backlogIllustrative30 days

In the base1,240
Reopened312
Replied87
With the rep23

Replies sorted by AI

Wants to close23
Asks for terms31
Just information26
Asked to leave7

No cost

First conversation

No new app

Runs on what you already use

Your CRM

The data stays yours

Opt-out

Whoever asks to leave leaves the list

The journey of a stalled quote

Seven months of silence, one afternoon of conversation.

Illustrative · fictional people

Each step shows up on the dashboard the way it appears here. You see what went out, who replied and who decided.

Feb/26
Quote sent
Fitted kitchen, R$ 11,200. The customer never replied.
Sep/26
Reopened in the tone you approvedTone approved
“Hi Carla. In February you asked for the kitchen quote. Is it still worth a conversation?”
Sep/26 · 10:41
Reply
“It is. Can I pay in 6 installments?”
Sep/26 · 10:41
AI triage
Asks for terms. Six installments is within the rules you set.
Sep/26 · 10:43
With the rep
Rafael gets the lead with the history, the value and the objection.
Sep/26 · 16:20
Closed
Status synced to the CRM. The record stays with you.

Rules the engine follows.

Each rule goes into the plan in writing.

Business hours
Your terms
Instant opt-out
Status in the CRM
Official WhatsApp
Dashboard and log

You already paid to generate that lead. Then it stopped in a spreadsheet.

What happens today

The math is simple and nobody enjoys doing it. Every quote that went out cost you ads, staff time and attention.

When the customer goes quiet, the proposal lands in a spreadsheet and dies there. It is almost never a decision. They got distracted, thought it was expensive that day, or got your reply too late and closed with whoever answered first.

The quote drawer

Proposals from weeks or months back, no follow-up, no owner and no deadline. Nobody has time to reopen them one by one.

A slow reply loses the sale

A lead that waits hours goes cold, and the first to answer usually takes it. Your team cannot be online all day.

Manual follow-up does not scale

Sending "did you see my quote?" to 300 contacts, one by one, at the right hour and without looking like spam, is work no single person sustains for long.

From the pile of stalled quotes to the rep on the phone.

How it works

Connect the base

Nellia plugs the engine into your CRM, spreadsheet or quoting system and maps what has stalled. Who got a proposal, when, for how much, and where the conversation stopped.

Reopen the conversation

The engine reaches out over WhatsApp or SMS with a message that picks up where the conversation stopped. The flow changes with the type of service, the value and how long the silence ran, and you approve the tone before anything goes out.

Sort out who is hot

The AI reads the replies and separates whoever wants to close now, whoever is asking for terms and whoever wants off the list. The hot ones reach your team immediately, with the context attached.

Hand it back to a person

When the customer signals intent, the engine passes the conversation to the rep with history, value and objection. The rep steps in with the context already assembled.

What keeps running in your business.

Inside the engine

Reactivation at scale

Recovery campaigns over WhatsApp and SMS across the whole stalled base, with controlled cadence and send windows inside business hours.

Flows that follow the case

A different message for a high-value quote, a recurring service, a long-standing customer and a lead who vanished in the first exchange.

Sorting by intent

Replies get classified by buying intent. Your team looks first at whoever is ready to close.

A reply in minutes

The engine answers the first message immediately, at any hour.

Terms inside your rules

The engine only presents the payment terms you pre-approved, such as installments and quote validity. It cannot invent a new one, because it has access to nothing beyond what you defined.

Wired into the CRM

Every conversation, reply and status flows back into your CRM.

A clean exit

Anyone who asks to leave the list leaves and receives nothing further. That protects your number, your brand and the relationship with the customer.

Dashboard and log

You see how many contacts were reopened, how many replied and how many became a sales conversation. Every send is logged with a date and a time.

The engine sits on top of the CRM you already use.

Fits what you already have

The engine connects to what you already use. If you have a CRM, Nellia integrates with it.

If your base today is a spreadsheet or a WhatsApp chat history, Nellia starts there and organizes it along the way. If nothing is structured at all, Nellia's customer-conversation platform comes in on the same rollout and solves both ends.

WhatsApp through the official Meta API as the recommended path
SMS as a backup channel for a base with no active WhatsApp
Status sync with the CRM, from reactivated through opted out
Handoff to the rep with the full conversation history

Same base. A different operation.

What changes in the operation

A simulated picture of how the operation changes. The numbers for your case come out of the assessment.

Before

Old quotes in a spreadsheet nobody opens
Follow-up whenever someone remembers
The lead replies and waits for hours
The rep digs for context in an old chat
Nobody knows how much was left on the table

After

The whole base mapped and in a recovery cadence
Automatic follow-up, at the pace and in the tone you approved
A first reply in minutes, at any hour
The rep receives the hot lead with the history attached
The dashboard shows what was reopened and what became a sale

Nellia reads the base before writing the first message.

How Nellia comes in

Assessment

Nellia looks at your base of stalled quotes, your channels and your sales process, and says what can be reactivated and how.

Strategy

Flows, tone of voice, terms rules and cadence designed for your business, reviewed with you before any of it goes live.

Execution and tuning

The engine goes live. In the first weeks Nellia watches the replies closely and adjusts message, timing and prioritization on what your base actually answers.

Common questions.

Before you ask

If your question is not here, message us on WhatsApp. Your message goes straight to whoever will work on your case.

Is this spam? Will my number get blocked?

Done carelessly, it is spam and it burns your number. That is why the engine runs on a controlled cadence, with contextual messages that continue the conversation where it stopped, immediate opt-out for anyone who asks, and the official Meta API as the recommended path on WhatsApp. The configuration exists to protect your number and your brand.

Does the bot negotiate on its own? What if it promises a discount I never gave?

The engine only presents the terms you pre-approved, such as payment method, installments and quote validity. It has access to no others. When the conversation turns into a negotiation, it goes to your rep with the history attached.

Does it work with the CRM I already use?

The engine is built to integrate with your CRM, and each case gets confirmed in the assessment. If your base today is a spreadsheet or a WhatsApp history, that works as a starting point. If there is no system at all, Nellia's customer-conversation platform comes in on the same rollout.

What kind of business benefits from this?

Any business that sells by quote and has contacts that went cold. Clinics and health services, B2B services, shops with an active WhatsApp, hotels with unconfirmed quotes, service providers generally. If there is a list of people who asked for a price and vanished, there is raw material.

What about data protection? Can I message someone who asked for a quote months ago?

Someone who asked you for a quote has a commercial relationship with your company, and the recovery runs on that basis, never on a purchased list. Every contact has an easy exit, and the exit request is logged. The data stays in your systems and every send is auditable. The rules for your case get reviewed in the assessment.

How long until this is running?

It depends on the size and state of your base and on the integration with what you already use. The assessment returns a four-stage timeline, from connecting the base through fine-tuning after the first reactivation batch.

How much does it cost?

It depends on the size of the base, the channels and the depth of the integration, which is why Nellia does not publish a table. The assessment returns scope and an investment range in writing, before you decide anything.

How do I know it is working?

Through the dashboard, in real time. Contacts reopened, reply rate, hot leads handed to the team and conversations that became a sale. Every send and every classification is logged with a date and a time.

Already running

Systems the house built and runs, live today.

Nellia runs its own house on the kind of system it sells. GudiSystem and Gestio are shown in production; NelliaOS in its new version, with illustrative data.

Approvals in the new NelliaOS, with a batch reviewed by samples. Illustrative data. — NelliaOS · approval queueHashon every decision

The GudiSystem operations monitor, with rooms by cleaning status and deadline. — GudiSystem · hospitality7modules in production

The Gestio admin dashboard, with members, bookings and billing. — Gestio · clubs and gymsPlaypublished apps

2013building software since
+100clients with active systems
US$ 50Mthrough client operations
+25%average revenue increase for active clients

Figures from the group, reported by the group. The amount moved is what passes through the systems inside each client's own operation. Nellia's own revenue sits outside this count.

Start by reading your base.

First conversation within 1 business day. A written plan in 5, with what to reopen first.

Request the assessment Message us on WhatsApp