Nellia · AI, automation and custom software
What is holding your operation back today?
Write it your way. A person at Nellia reads it, replies within 1 business day and, if it makes sense, sends a written plan in 5 business days.Write it your way. A person reads it and replies within 1 business day.
- No cost
- Nothing is signed at this stage
- Whoever replies is who will work on your case

After you send it
What happens to what you wrote.
Now
You write
The way you would explain it to someone on your team. You can attach a spreadsheet or a screenshot later.
Within 1 business day
A person replies
Whoever reads it is who will work on your case. The first conversation is in person in Bragança and Atibaia, remote everywhere else.
5 business days
The plan arrives in writing
Scope, timeline, investment range and where the system will run. Reading it commits you to nothing.
We have about 400 quotes stuck in WhatsApp. Nobody follows up and the salesperson does not know where to start.
Reactivating the quote backlog
- Scope
- What will be built, module by module.
- Timeline
- The date the first module goes live.
- Investment
- The investment range for the project.
- Infrastructure
- Where the system runs, in your own house or managed by Nellia.
Where Nellia usually comes in
Four doors for the requests that arrive most.
If your case fits none of them, write anyway. A person reads it and tells you whether it makes sense, including when it does not.
- Stalled quotesAI reactivationAn AI engine that reopens old quotes over WhatsApp and SMS and hands the sorted replies to a person to close.Where the money shows up: Revenue that was already in the base
- WhatsApp with no ownerCustomer conversations and CRMOfficial WhatsApp connected to the CRM, with a queue, history and one owner per conversation.Where the money shows up: Front desk hours given back
- Ads that never become conversationsManaged growthAds, funnel and replies run by Nellia. The media budget stays on your card.Where the money shows up: Cost per closed quote
- A process no software understandsCustom softwareBuilt module by module inside the routine, on your infrastructure, with your access.Where the money shows up: A rented tool that leaves the bill
What Nellia has built
Requests that became systems, live today.
Hospitality and spaHotel Villa Lobos · Spa RomantikThe consulting work became a product on the market.7 modules in production
Gym and trainingGestioThe club and gym system the operation runs today.Apps published on Google Play
Our own houseNelliaOSWe run Nellia on the kind of system we sell.Human approval on every decision
- 2013
- building software since
- +100
- clients with active systems
- US$ 50M
- through client operations
- +25%
- average revenue increase for active clients
Group figures, as reported by the group.
Contractual guarantee
You can leave next month and the system keeps running in your own house.
The system runs on your own infrastructure, with your own access. Under the managed format, Nellia reaches only what the contract defines.
Read the six commitments in writingWhat people ask before signing.
Is my company too small?
The base is in Bragança Paulista and the typical client is a small or mid-sized company. The first system this house built started inside a hotel, and the second inside a locksmith's counter. What decides whether it makes sense is having a process of your own that no off-the-shelf software understands, and someone on your side free to sit with us every week. Size does not come into it.
What does it cost?
There is no published price list, because the number depends on scope and format. What does exist is a deadline: the investment range comes to you in writing within five business days, before you sign anything. And the first subject of the first conversation is where the return shows up, because a project without that answer should not start.
Who is Nellia and who is Squalus?
It is the same group. Nellia and Squalus are one team serving several countries, and in Brazil the name is Nellia. The company that signs your contract, sits in your room and builds your system is Nellia. The group has been building software since 2013, with teams in Bragança, Fort Lauderdale, Montevideo and Bilbao.
What if the system you build for me becomes your product?
It has happened once, with Hotel Villa Lobos · Spa Romantik, and the contract covers that path. If the solution built inside your business becomes a market product, you come in as a referral partner and are paid on the clients you bring. The terms are in writing before the work starts. What you are buying is the system running in your own house, with your own access, and that holds in every scenario.
How long until I see something live?
First conversation within one business day. The plan in writing within five business days, with the date of the first module inside it. From there delivery goes module by module, with a meeting every week, and every delivery passes through your team before it reaches production.
When does it not make sense to call Nellia?
When off-the-shelf software already solves your problem well, and Nellia will say so in the first conversation rather than sell you a project. When there is nobody on your side free to sit with us every week, because building inside an operation depends on having a point of contact in there. And when what you want is to hand over the problem and never look at it again, because that is not how Nellia works.
What about an off-the-shelf CRM, HubSpot or Kommo?
They deliver a login, a seat and a standard process. They work when your funnel fits their object. When the process is the differentiator, the software has to be born inside the operation, official WhatsApp needs an owner per conversation, and someone has to run growth after the system goes live. If the shelf already covers it well, Nellia says so in the first conversation.
What about a software house?
A software house delivers the system and hands the operation back. Nellia builds the system on your infrastructure and stays in the week: ads, the queue, reactivation, a meeting with the people who execute. The code and the access stay with you. What changes is who runs growth after the system goes live.
What about AI agents on their own?
An agent can respond and perform tasks according to its tools and permissions. Nellia puts the AI inside a system that stays yours, with a person to close, a written plan in five days and a meeting every week. The AI reopens quotes and watches the operation. The company that signs the contract and sits in the room is Nellia.
Tell it in one line. The conversation starts there.
The reply comes from whoever will work on your case.
Rather talk directly? Message us on WhatsApp